About me

Hi, I’m Suchetana!

AI Enablement · Digital Marketing · UX & UI Design

I help organisations make AI useful, reach the right audience and design experiences people can actually use. It all rests on 17+ years of communication work, where clarity was never optional.

Let’s talkOpen to projects and roles

My story

A journey through clear communication.

From editorial desks to enterprise transformation: 17+ years of turning complex ideas into work people understand and act on.

What I’ve learned
Good communication isn’t about saying more. It’s about making the next step obvious.

2006 — 2013 · Publishing

Content Writer to Senior Editor

Writing and editing at TradeIndia, Macmillan India, Cambridge University Press India and S. Chand.

2013 — 2014 · AISFM

Content Marketing Manager

Designed the school’s website and grew qualified leads by 45%.

2014 — 2016 · ISB Insight

Managing Editor

Created the ISB Insight app, and grew website traffic by 38% and reader engagement by 57.5%.

2018 — 2020 · ELMS Sports Foundation

Corporate & Strategic Communications Consultant

Led the foundation’s communications, edited its content as Managing Editor and designed its website.

2021 — 2023 · Microsoft (via partner)

Senior Communications Consultant

Internal communications for a 20,000+ employee organisation: town hall toolkits, intranet content and newsletters.

2023 — 2024 · Monocept

Senior Manager, Corporate Communications & Thought Leadership

Created the AI Newsletter and monthly AI Digest for the Vision 2024 & Beyond programme.

2024 — Present · Independent

Communications & Content Consultant

Communications, content strategy and AI-assisted workflows for technology, AI and professional-services clients.

Portfolio

Design that works.

Websites and an app I designed alongside the communication work, built to be clear, useful and easy to find your way around.

App design

ISB Insight app

Bringing ISB’s management insights to readers on mobile.

Screens recreated from memory; the app is no longer live.

Recreated screens of the ISB Insight app

Web design Recreated AISFM website home page

AISFM website

A WordPress website for a film and media school (2014).

Recreated from memory; the original site is no longer online.

Web design Recreated ELMS Sports Foundation website home page

ELMS Sports Foundation website

A website that tells the foundation’s story clearly.

Recreated from memory; the original site is no longer online.

See all work

Tools & services

The stack behind clear work.

From an AI rollout to a website, every project runs on the right mix of strategy, writing and tools, chosen for the job rather than the trend.

AI Enablement

Training, guidance and workflows that help teams use AI tools well.

Communications

Leadership messages, town halls and newsletters people actually read.

Web & App Design

Clear websites and app interfaces, from WordPress builds to Figma prototypes.

Branding

A consistent voice and visual identity across every channel.

Digital Marketing

SEO, campaigns and content that reach the right audience.

Thought Leadership

Articles and posts that turn expertise into influence.

Milestones

Moments that mattered.

Firsts, launches and turning points from 17+ years of communication work.

Monocept
Microsoft (via partner)
ELMS
ISB Insight
AISFM

10Organisations, from publishing to tech

S. Chand
Cambridge UP
Macmillan
Pustak Mahal
TradeIndia

20,000+Employees reached through internal comms

3Digital products built: two websites and an app

Created the AI Newsletter and monthly AI DigestMonocept2024
Supported internal communications for 20,000+ employeesMicrosoft (via partner)2022
Designed the foundation’s websiteELMS Sports Foundation2019
Launched the ISB Insight appISB Insight2016
Grew LinkedIn followers from ~10K to 39K+ISB Insight2015
Press note for Kailash Satyarthi’s Graduation Day addressIndian School of Business2015

Testimonials

Proof, not promises.

Feedback from people I’ve worked with, shared with their permission.

Suchetana is a talented web designer who transformed our existing site and content into a beautiful, fast, responsive website. She took it to the next level, and the entire team was impressed with the new design.

Kamal S.Founder

Suchetana went above and beyond, delivering thoughtful editing in under 48 hours over her weekend. I was impressed by how she organised the content and delighted with the result. I’ll definitely work with her again.

SagarDirector

Suchetana’s AI enablement services transformed our inquiry management, giving buyers and tenants instant responses and easy viewing bookings.

AparnaManaging Partner

You want Suchetana on your team! She understands your needs and challenges, bringing deep expertise in communications and media to steer your project in the right direction.

SharonCreative Director

Suchetana transformed my approach to writing, combining sensitivity to my concerns with encouragement, constructive feedback and insightful questions. Working with her was one of my best decisions.

VickyFounder, CEO

Kamal S.Founder

SagarDirector

Suchetana’s AI enablement services transformed our inquiry management, giving buyers and tenants instant responses and easy viewing bookings.

AparnaManaging Partner

You want Suchetana on your team! She understands your needs and challenges, bringing deep expertise in communications and media to steer your project in the right direction.

SharonCreative Director

Suchetana transformed my approach to writing, combining sensitivity to my concerns with encouragement, constructive feedback and insightful questions. Working with her was one of my best decisions.

VickyFounder, CEO

Perspective

Clear communication starts with listening and ends with a clear next step. People shouldn’t need a follow-up meeting to work out what you meant.

Suchetana BauriAI Enablement · Digital Marketing · UX & UI Design

Suchetana Bauri, chin resting on her hand

Have something in mind?

Good ideas deserve to go somewhere.

Let’s turn what you’re planning into something people understand, use and remember.

Let’s make it happen